Encourage engagement of hospitality partners. Be a passionate and enthusiastic champion for our Visit Napa Valley brand, our key messages and year-round campaigns, and our programs in the community.Identify big and small opportunities to strengthen connections between key stakeholders and our work.Assist with outreach and communication efforts to ensure the correct messaging and materials about these issues are disseminated. In partnership with VNV CEO, identify community issues, help shape policy positions and meet with leaders to engage support and initiate traction.Napa Valley Transportation Authority (NVTA).Community Organizations Active in Disasters (COAD).Tourism Improvement District (TID) Renewal and community messaging.Oversee, manage and take an active participation role in community and industry initiatives including:.Develop and promote “Tourism Impact” resources and programs that position lodging and tourism as a vital economic sector and good community partner, including outreach via meeting and event attendance with multiple community organizations.Partner with best-in-class organizations like Napa Valley Vintners on programming and community engagement.Produce and support “Napa Valley 101” - an engaging education program for Napa Valley hospitality front-line employees, highlighting what makes Napa Valley a world class destination and winegrowing region, as well as a dynamic place to visit, live and work.Proactively liaise with VNV communications and marketing team, as well as sales and other departments, to infuse the “Tourism Impact” messaging.Manage public affairs efforts and agency:.Collaborate with VNV leadership to track community engagement efforts and develop action plans.Inspire and enlist other stakeholders to be ambassadors for tourism in the Napa Valley. Be a champion for authentically communicating tourism’s benefits to the community and residents.Partner with outside public relations firm to create crisis communications and press releases as needed.and drafting and dispersing crisis communication materials. Partner with marketing leadership to coordinate crisis communication including creating crisis communication plans, responding to negative media coverage around fires, Covid, etc.Develop, update and oversee a plan, associated collaterals, press releases and internal and external communications with a focus on crisis communications.Lead Crisis Communications strategy and tactics as issues arise (wildfires, pandemics, etc.).Liaise with board members to understand and discuss the most effective ways to champion the value of tourism to the Napa Valley community.Support our growing team in acquiring the skills and knowledge they need to become confident ambassadors of our work to the audiences they regularly engage with.Lead the communications team in its development of strategic processes to seize opportunities to advance Napa Valley as a world class destination. ![]() “Speaker Bureau” - prepare remarks, presentations, support letters, etc.Manage b2b / business / corporate messaging with local & regional media outlets and other community stakeholders.You are a people person who empathizes easily with and inspires others. You have spent years in communications and are a pro at developing power point presentations. You are a superb project manager and task juggler. Our ideal candidate is an experienced, self-motivated, results driven, sharp verbal and written communicator, with existing institutional relationships who will skillfully represent our external brand and reputation. You will communicate strategic priorities with leaders within the community and represent VNV by attending events, limited public speaking engagements, and participating on local boards and committees. You will oversee both internal and external corporate communications. This role is responsible for managing and expanding VNV’s communications, brand, and community efforts. Visit Napa Valley is seeking an experienced corporate communications leader to continue to elevate and curate the public image of Visit Napa Valley and the hospitality industry and serve as our curator of communications.
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